Bally’s First NHL Partnership Comes With Nashville Predators

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Bally’s First NHL Partnership Comes With Nashville Predators
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Bally’s and the Nashville Predators have entered into an agreement naming Bally's as an official sports betting partner and the official free-to-play partner of the Nashville Predators and Bridgestone Arena.

What’s in the Partnership

The partnership gives the Predators intellectual property rights to Bally's. It also provides Bally's with access to Predators’ logos, marks and certain content rights.

The agreement runs through 2025 and marks Bally's first partnership with an NHL franchise and its first with a professional sports team in the state of Tennessee.

"From the moment sports betting launched in Tennessee, we've wanted to align with dynamic companies that will help us bring the best fans in sports even closer to the game we all love," Predators Executive Vice President and Chief Revenue Officer Chris Junghans said in a statement.

"We've found just that with Bally's Corporation and Bally Bet, who we're thrilled to welcome to the pro sports landscape in our state for the first time. Bally's unique approach to content integration and brand alignment through their broadcast partnerships is going to be a game changer. We are excited to be one of the first teams to partner with Bally on this unique and exciting endeavor."

New App Lauching

Bally's plans to launch Smashville Selector, an engaging, free-to-play game that challenges fans to correctly answer five predictive questions ahead of select Predators games for the chance to compete for unique prizes.

Smashville Selector will be available as an app on Android and iOS. Prizes will be awarded to the top competitor after each game, with a grand prize distributed to the highest-scoring Predators fan at the end of the season.

"The Nashville Predators occupy a special place in sports fans' hearts across Tennessee and their Bridgestone Arena provides a unique and electric atmosphere," Adi Dhandhania, Chief Operating Officer of Bally Interactive, the company's digital division, said in a release. “It will be a great venue in which to market our brand, especially when combined with Predators game broadcasts on Bally Sports South.”

WynnBET Opens Bar In Memphis

Also in Tennessee, as part of its partnership with the Memphis Grizzlies, the WynnBET Sports Bar opened to the public before the Grizzlies’ home-opener against the Cleveland Cavaliers on Wednesday.

The 3,984-square foot space has 33 TVs and will be open for select non-event days throughout the year. Food and beverage offerings include 14 gameday favorites such as Grind City Southern Fried Cheese Tots and classic dessert options in addition to beer, spirits and wine.

WynnBET Sportsbook announced its multi-year partnership with the Grizzlies in May.

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Kevin Spain

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