NeoGames Studio Games Go Live With Kentucky Lottery
Games from Aristocrat Interactive's in-house NeoGames Studio are now live with the Kentucky Lottery, widening the lottery's digital eInstant offering.
The company announced the rollout on October 16, describing it as part of a five-year agreement.
The first title to launch is The Lamp, which Aristocrat Interactive called a proven performer with players across the US.
How The Rollout Works
Aristocrat Interactive worked with Brightstar, the Kentucky Lottery's iLottery systems provider, to integrate the content.
The company says the games are designed to boost engagement while supporting responsible gameplay, and that NeoGames Studio brings more than two decades of experience producing iLottery content.
The deal dates back to December 2024, when Aristocrat Interactive said it had signed a five-year contract with IGT Global Solutions Corporation to supply NeoGames Studio content to the Kentucky Lottery starting in 2025.
What Both Sides Said
Chris Shaban, Aristocrat Interactive's iLottery managing director, said the business is focused on delivering games players love and driving sustainable growth for lotteries, and described Kentucky as an important market.
Kentucky Lottery president and chief executive Maggie Garrison said the addition of NeoGames Studio content strengthens the lottery's ability to offer innovative entertainment while raising money for education.
Funding Education In Kentucky
The Kentucky Lottery says it has generated more than $8 billion in total earnings for the state since it began in 1989, with proceeds funding scholarships and grants.
We covered an earlier US step when NeoGames landed in New Jersey through Resorts Digital.
Our US gambling news hub tracks further launches.
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