BetMGM Partners with Comedy Network

Almost Friday Media, a “comedy-driven content network and lifestyle brand,” announced Thursday that it entered into a partnership with BetMGM. 

What Almost Friday Brings to BetMGM

Described as an “omnichannel deal,” it will deliver assets across social media, YouTube, Discord, live streams, podcasts, events, merchandise, and newsletters.

“Sports is a vital pillar of the Almost Friday content ecosystem. As sports betting continues to come online in the U.S., we know it can be intimidating for the new fan,” said Andrew Kenward, Almost Friday’s President and COO. “We’re excited to work with BetMGM to create content highlighting how to responsibly enjoy the phenomenon sweeping the country.”

Those who use Almost Friday will have access to “special co-branded promotions, betting opportunities, exclusive merchandise, and live events surrounding sports’ biggest moments.” 

There are also plans for a “coordinated media plan” across the network.

How BetMGM's Content Will be Delivered

“Elevated, organic content is a key ingredient in our plans for keeping BetMGM’s voice differentiated as a premium online gaming platform. Almost Friday Media is a great partner to help us continue to distinguish ourselves as an industry leader,” said Matt Prevost, CRO, of BetMGM.

Almost Friday Media’s network has 25+ brands with a combined audience of over seven million followers, delivering 120 million impressions per week. 

Before this partnership, Almost Friday worked with brands like Bud Light, GrubHub, Dunkin Donuts, Dave & Busters, and Sling.

According to Lloyd Danzig, Managing Partner of Sharp Alpha Advisors and an early investor in AFM, “The partnership with BetMGM is validation of Almost Friday’s unique ability to leverage relatable humor as a springboard into successful commercial relationships with the world’s top consumer brands.”

This is exciting news for the brand as it will help grow and establish a high presence in new markets. With the BetMGM Ohio sportsbook launch a couple of months away, this partnership might help the brand launch in that state.