Gambling.com Appoints Shaun Wallace as Head of Smarter Gambling

Gambling.com has appointed Shaun Wallace, the "Dark Destroyer," from ITV’s award-winning daytime quiz The Chase, as its first Head of Smarter Gambling.

Wallace is known to millions as one of the most recognizable faces on TV, where his recall and composure under pressure as one of The Chasers have made him one of the show's most respected minds since it first aired in 2009.

As Head of Smarter Gambling, the former barrister and Mastermind champion joins the brand’s latest awareness campaign, lending his reputation for sharp thinking and rigorous preparation to the ethos on which Gambling.com has always built its name: Smarter Gambling Starts Here.

Upon his appointment, there will be plenty of exclusive content from Wallace across multiple channels.

On his new role, Wallace said: "I'm delighted to join the team at Gambling.com as their Head of Smarter Gambling.

"It mattered to me to understand exactly how they go about promoting gambling before I said yes.

"I've seen under the bonnet, and it's a dedicated team of professionals set on educating and informing their customers before the action takes place. Information is king, and that's what I've based my career on.

"Starting your online gambling journey with them is the smartest option, with comparisons and tested recommendations at the core of what they do, you’ll find they live up to their promise."

Gambling.com operates in more than 20 regulated markets and several languages, with player protection across safe, regulated markets at its core.

Wallace’s appointment marks a deliberate move to make responsible, informed gambling front and center of the brand's identity, not a compliance footnote.

Dominic Celica, Director of PR at Gambling.com, said: "Shaun's reputation speaks for itself as he's built a career on knowledge, discipline, and knowing exactly when to get involved.

"That's precisely the mindset we want players to bring to their own decisions. 'Smarter Gambling Starts Here' is the whole idea behind the work we do every day. Having someone as sharp as Shaun on board reinforces everything we stand for."