Hard Rock and Seminole Gaming Rewards Members Can Now Earn Royal Caribbean Cruise Discounts

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Hard Rock and Seminole Gaming Rewards Members Can Now Earn Royal Caribbean Cruise Discounts

Atlantic City Hard Rock Casino rewards members will soon be introduced to a new perk as Hard Rock International and Seminole Gaming have partnered up with Royal Caribbean International and Celebrity Cruises. 

Jeff Hook, the executive vice president and chief marketing officer of Seminole Hard Rock Support Services, discussed this latest partnership, citing that there are “no limits.”

“Whether extending their cruise vacation at one of our port-adjacent properties, visiting one of the participating Hard Rock Hotel and Cafe locations worldwide, or enjoying the cruise lines’ ships sailing around the world, travelers will have new ways to enjoy the best of what Hard Rock, Seminole Casinos and Royal Caribbean and Celebrity have to offer,” Hook said. 

Per a press release, this partnership includes the following: 

  • Unity by Hard Rock loyalty members get discounts on these vacations and have a chance to qualify for invite-only cruise giveaways. Top-tier loyalty members will receive an annual complimentary cruise. 
  • Club Royale and Blue Chip Club members will receive discounts and perks at certain Hard Rock locations. These include complimentary trips to hotels owned by Hard Rock. 

Players can earn Unity by Hard Rock rewards at Hard Rock Bet (the NJ online casino and sportsbook) or the Hard Rock Hotel & Casino in Atlantic City. 

The Program is Also Used at Other Locations

This program is also used at other locations like The Mirage in Las Vegas, Hollywood, and Tampa in South Florida. 

“This partnership expands the ways our guests can enjoy their vacations and experience entertainment, dining and gaming from ship to shore,” Jesse Hopfinger, the senior vice president of onboard revenue for Royal Caribbean International, said in a statement. 

This partnership also goes beyond rewards members. Team members at all of these companies, which is more than 20,000 in Florida, will receive discounts at Hard Rock/Seminole Casino hotels and cafes worldwide, as well as discounts on food and nonalcoholic beverages and select Royal Caribbean and Celebrity vacation bundles. 

This pact also comes after Royal Caribbean is upgrading its private island Perfect Day at CocoBay, which includes overwater cabanas and adults-only beach clubs. 

“We are also excited to welcome Hard Rock fans to make memories with us on amazing vacations that serve up everything they could want and more while visiting beautiful destinations around the world, including our award-winning private island – Perfect Day at CocoCay – in The Bahamas,” Hopfinger added. 


  1. Press Release
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