Hard Rock’s Massive Guitar Hotel Begins To Transform The Las Vegas Strip
The Las Vegas skyline is getting a bold new silhouette and it is already impossible to miss.
Rising above what was previously known as the Mirage, Hard Rock's 660-foot-tall Guitar Hotel is rapidly taking shape as workers install windows and reveal the landmark’s iconic curve, which is expected to become one of the Strip’s most recognizable sights.
The project, spearheaded by the Seminole Tribe of Florida, is one of the most expansive redevelopments on the Strip in years.
Immediately after the Mirage’s official closure in July 2024, construction began on the $4.3billion redevelopment of the iconic site, introducing a large-scale resort designed for entertainment-focused guests on the Strip.
The Guitar Hotel is anticipated to open in early Q4 2027, marking a renewed chapter for Hard Rock’s presence in hospitality along one of the world’s most competitive resort corridors.
The latest milestone in the redevelopment includes visible exterior progress, covering 3,675 hotel rooms, approximately 175,000 square feet of gaming space and a long list of guest amenities.
Plans call for a collection of pools, two spas, multiple entertainment venues, new restaurants and a variety of retail options.
The Seminole Tribe has allocated an additional investment increase of roughly 7% for entertainment upgrades - something the operator views as a major draw in the post-pandemic Las Vegas market.
Redevelopment Decisions, Market Implications And Future Impact
The process began long before the Mirage closed.
Hard Rock purchased Mirage operations in 2021, which included the sale of various Mirage memorabilia during the transition as the property began redefining its identity.
As demolition and reconstruction progressed, design adjustments prompted speculation about potential cost-cutting.
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The removal of a planned southern pedestrian bridge between the site and Harrah’s became one notable flashpoint.
Hard Rock maintains that the changes are strategic, intended to improve guest circulation both on the property and along the Strip.
A northern pedestrian bridge between the future resort and the Venetian still remains in the plans.
The scale of the project is intended to demonstrate confidence in Las Vegas’ ability to weather economic and industry challenges, as well as the Seminole Tribe’s ambition for long-term growth.
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The Tribe’s strong performance at its Tampa flagship property supports its multibillion-dollar investment in Nevada and reinforces expectations that an entertainment-driven resort can compete successfully against established Strip operators.
Observers are closely watching how the resort may influence visitation patterns and the broader Strip ecosystem.
This dramatically larger guitar-shaped tower is more than a new building; it signals that a major tribal operator plans to establish a significant foothold in the Las Vegas market.
With Hard Rock aiming to deliver a guest experience built around spectacle, conventions and immersive entertainment, nearby resorts may feel ripple effects as the area adapts to shifting traffic flows and evolving visitor demand.
For anyone tracking casino development, tribal gaming expansion, or the evolution of the Strip’s flagship properties, the Guitar Hotel’s rapid rise offers a preview of Las Vegas’ next era.
A giant guitar emerging above Las Vegas Boulevard is more than a photo opportunity - it’s a signal of changing ownership, shifting strategy and a new phase of high-stakes investment on the Strip.
