Vanessa Hudgens Joins BetMGM as Celebrity Brand Ambassador
BetMGM announced Thursday that it has signed Vanessa Hudgens as a celebrity brand ambassador.
Vanessa Hudgens Will Be in BetMGM Videos
Per the deal, the actress, producer, singer, and entrepreneur will be featured in upcoming marketing campaigns, promotions, and social media content for the iGaming and Casino BetMGM platforms.
Most known for her role as Gabriella Montez in High School Musical, Hudgens has also appeared in other films, such as "Spring Breakers," "Bad Boys for Life" and "Tick, Tick … Boom!," the Broadway musical "Gigi," as well as "Grease: Live" and "Rent: Live" on Fox.
BetMGM Trying to Appeal to Larger Audience
In addition to these roles as an actress, Hudgens is the Co-Founder of Caliwater, KNOW Beauty and Thomas Ashbourne Craft Spirits.
"Vanessa Hudgens is extremely gifted and will be instrumental in BetMGM's ongoing evolution as an entertainment company," Matt Prevost, Chief Revenue Officer, BetMGM, said in a news release. "We look forward to the partnership and her support in our goal of reaching new audiences in unique and engaging ways."
BetMGM reiterates that responsible gaming is still the focus of its product as it expands into new territory saying, "BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry-leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the GameSense integration within BetMGM's mobile and desktop platforms, customers can directly access responsible gaming tools."
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