BallyBet to Become Sports Betting Partner with New York Yankees

Date IconLast Updated : Sep 28th, 2022
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BallyBet to Become Sports Betting Partner with New York Yankees

Bally’s Corporation announced Monday that it has agreed to a marketing partnership, making Bally Bet New York an “official sports betting partner” of the New York Yankees.

First Partnership For Bally’s

This is the first deal Bally’s has made in New York upon becoming the ninth online sportsbook operator to go live in the state in July.

Per the agreement, Bally’s can use the Yankees trademarks and has marketing designations for the following:

  • Official Sports Betting Partner (Bally Bet).
  • Daily Fantasy Sports Partner (Monkey Knife Fight).
  • iGaming Partner (Bally Casino).
  • Official Free-To-Play Gaming Partner (Bally Play).
  • Bally’s Casino in Atlantic City, New Jersey, also became a partner of the Yankees.

Inside Yankee Stadium, fans will begin seeing LED advertising as a marketing benefit in these areas: “the outfield wall that lines the playing field, field-facing walls on the Main Level bars in left and right field, the Terrace Level ribbon board, and LED boards throughout the Great Hall.”

Also, Bally’s will get an “in-game feature on the Stadium’s high-definition centerfield video board and other brand-enhancing activations.”

Bally’s Other Partners

"This is a great partnership that will give Bally Bet and our other Bally's Interactive brands terrific visibility in New York," says Adi Dhandhania, Chief Operating Officer of Bally's Interactive North America, the digital and sports betting division of Bally's Corporation. "The Yankees' history as a franchise and their popularity as a global brand speaks for itself."

"We are excited to begin this partnership with Bally's," said Michael J. Tusiani, New York Yankees Senior Vice President of Partnerships. "We hope that their branding in Yankee Stadium along with their in-Stadium customer engagement will greatly strengthen Bally's overall gaming presence in New York."

Available in six states, Bally Bet Sportsbook is an Authorized Gaming Operator of Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), and the Women's National Basketball Association (WNBA). 

In addition to the Yankees, Bally Bet also has deals with the Nashville Predators (NHL), Phoenix Mercury (WNBA), and the Cleveland Browns (NFL).