Better Collective Launches Prediction Pro Ahead Of US Midterms
Better Collective has launched Prediction Pro, a subscription product aimed at people who trade on prediction markets.
The Copenhagen-based digital sports media group announced the launch on October 19, 2026, with a dedicated Midterms 2026 hub live ahead of the US elections on November 3.
Prediction Pro puts forecasting tools, expert analysis and analyst trade tracking alongside market prices to help users assess probabilities and understand market moves.
What Prediction Pro Offers
According to the company's announcement, the product builds on a platform that shows market information and side-by-side pricing from Kalshi and Polymarket.
It covers sports, politics, economics, entertainment and other event categories.
Subscribers also get daily expert analysis, analyst trade tracking, a dedicated newsletter and access to a Discord community where market developments are discussed.
Prediction Pro is sold as a standalone subscription and as an add-on to Action Pro, the existing subscription product from Action Network, one of Better Collective's media brands.
The announcement does not give pricing and points users to predictionpro.com for subscription options.
Midterms 2026 Hub
The Midterms 2026 hub is the central feature at launch.
It covers House, Senate and gubernatorial races and lets subscribers compare model-estimated election probabilities with the prices currently trading on the markets.
That comparison is the core idea of the product: a model view set against what traders are paying for the same outcome, so users can see where the two diverge.
Builds On March Expansion
Better Collective said the launch follows its move into the category announced on March 19, 2026.
In that earlier release, it set out plans for prediction-market editorial hubs on Action Network and VegasInsider, educational content, and a Responsible Trading Guide.
The company said trading volumes had grown from under $100 million a month in early 2024 to over $13 billion by December 2025, and that it expects the category to reach $1 trillion by 2030. Those are the company's own figures and projections.
Better Collective also said it already has a substantial paid media presence in prediction markets, connecting users with platforms through paid customer acquisition campaigns.
In other words, the subscription sits alongside an affiliate-style business with the same operators.
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Co-CEO Sees New Audiences
Jesper Søgaard, Co-Founder and Co-CEO of Better Collective, said the group already connects audiences with prediction markets through its media brands and paid media business.
He described Prediction Pro as a way to reach new audiences, serve a broader range of interests and build deeper, recurring relationships with users.
Prediction markets remain a fast-moving area of US gambling news, and readers should check the rules in their own state before trading.
The first test for Prediction Pro will come with the November 3 midterms.
Refer to Cashback Terms & Conditions for full program terms.
