Caesars Palace Online Casino Partners with Detroit Lions

Ahead of the new NFL session, Caesars Entertainment announced a partnership deal with the Detroit Lions. This popular Michigan football team will be an official iGaming partner of Caesars Palace Online Casino. No specific details have been released about the upcoming casino games inspired by the Detroit Lions, but it’s expected that the collaboration will result in several online casino games that will boost the fan experiences at this Michigan online casino.

Lions Branded Live Dealer Blackjack Coming Soon

The initial iGaming product from this partnership to arrive soon in the Caesars lobby will be the launch of a live dealer blackjack game with a table covered with a Lions felt. The game will probably feature the standard blackjack rules and payout odds, but a Lions vibe will enhance the custom player experience. 

The president of Caesars Digital, Eric Hession, said via the press release announcing the partnership that the operator is thrilled to partner with the Detroit Lions to offer their fans new opportunities and cater to their interests with a unique experience available only at Caesars platforms.

The executive of Caesar's Digital emphasized that they have a great relationship with Michigan sports fans, and partnering with these passionate fan bases will enable the operator to expand their iGaming offerings in the Wolverine State, especially with the upcoming launch of the Horseshoe Online Casino at the end of 2024.

Casino Operator of the Year

Caesars Palace Online Casino ranks as the 5th best operator in the Great Lakes State, according to generated revenue. The platform offers a broad catalog of casino games from renowned developers, including in-house games and generous Michigan online casino promos on a pair of native apps. Caesars Entertainment’s achievements in the iGaming industry were recognized in June with the award Casino Operator of the Year at the 2024 EGR Awards.

The operator has been active in Michigan since 2023. In August 2023, alongside its Caesars Sportsbook and Casino, the gambling company launched a standalone casino app, Caesars Palace Online Casino. After the acquisition of WynnBET’s Michigan iGaming license, Caesars is gearing up to add another platform, and the choice of a brand is Horseshoe Online Casino. The new partnership allows the Caesars brand to receive airtime on radio spots on the Detroit Lions Radio Network and the team's social media channels.

Detroit Lions VP of corporate partnership Mace Aluia said that this partnership will unite Lions fans, offering them exclusive opportunities to engage with the team via Caesars’ digital platforms in Michigan.