Light & Wonder Will Debut 1X2 Network Content in Michigan
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Nevada-based software vendor Light & Wonder has announced an exclusive deal with UK gaming content provider 1X2 Network to distribute its extensive portfolio, consisting of online slots, crash games, and instant-win games in the US.
The premier of the new game catalog will occur at Michigan online casinos, according to Light & Wonder. After the launch in the Great Lakes State, one of the leading US aggregation platforms will expand 1X2 Network’s gaming footprint in other states, offering legal online gambling.
This new deal is ushering in a new chapter for these two companies and is essentially the next logical step in a previously fruitful collaboration in European markets. The strategic decision to partner with 1X2 is only the latest move in a string of collaborations that Light & Wonder has initiated recently, growing its market share and reputation as one of the leading distribution networks in North America.
Executives from 1X2 have expressed enthusiasm about launching their games in the United States, starting with Michigan, seeing it as an opportunity to introduce US players to its immersive portfolio of games.
Award Winning European Provider
There is still no official list of games to be released in Michigan, nor is info available at which online casinos the games will start arriving first. However, what is known is that 1X2 Network offers a diverse inventory of slots, crash games, and virtual sports produced by four internal studios: Iron Dog Studio, Prospect Gaming, 1X2 Gaming, and Ad Lunam. These developers have built a successful reputation over the past two decades by generating innovative content and earning 1X2 a reputation as an award-winning provider.
Light & Wonder has emerged as one of the leading providers across US markets, and that’s supported by the data provided by the monthly Online Game Performance Report, compiled by Eilers & Krejcik Gaming and Fantini Research, a duo of consulting research firms. According to the January report, five games distributed by Light & Wonder rank in the top 25 games for the month across five markets: Michigan, Pennsylvania, West Virginia, Connecticut, and New Jersey.
The Light & Wonder team numbers over 6,000 members, and its corporate portfolio includes three unique but complementary businesses delivering immersive content and a commitment to high standards.
The Choice of Michigan Is Probably Not Coincidental
The initial press release announcing the new deal between Light & Wonder and 1X2 Network did not clarify why Michigan was chosen as the stage for the premier of the new gaming content. There are 15 licensed online casinos in the Great Lakes State, with nationally established brands such as BetMGM, DraftKings, Caesars Palace, FanDuel, and BetRivers holding a significant market share.
Most leading operators acquire games from Light & Wonder, making these games eligible for Michigan online casino no deposit bonus. According to revenue, Michigan is one of the most successful markets in the US. In 2023, the market in the Wolverine State generated $1.9 billion in revenue, ranking second in the nation only after Pennsylvania.
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