Penn Entertainment’s New Name Makes Sense
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As it extends its gaming reach across North America, Penn National Gaming changed its name this week.
It now is Penn Entertainment.
The new branding, with a stylized three-dimensional “P” logo, better reflects the company’s holdings across the gaming industry in the U.S. and Canada. It provides clarity for shareholders and patrons interested in the Wyomissing, Pennsylvania-based company’s multiple offerings.
Horse Racing Roots
The company’s Penn National name originated in the early 1970s at Penn National Race Course in Pennsylvania. From those early horse-racing roots, and with horse race betting in its DNA, the company became publicly traded in 1994 and has continued to expand over the years.
Penn Entertainment now operates 44 Pennsylvania casinos and racetracks. Its gaming properties in some states feature on-site Barstool Sportsbooks, where customers can place bets in person.
Mobile Sports Betting Across North America
Penn Entertainment gives customers access to online sports betting though its holdings in Barstool Sportsbook in the U.S. and theScore Bet in Canada.
Penn Entertainment’s “mychoice” loyalty rewards program, available for smartphone users on a mobile app, has seen an increase of 1.2 million customers over the past year.
CEO Jay Snowden said the company’s name change reflects its various entertainment options.
"Our new name maintains ties to our legacy while better reflecting our evolution into North America's leading provider of integrated entertainment, sports content and casino gaming experiences,” Snowden said.
With its multiple holdings in the gaming industry, and its continued expansion, the company's new name and updated logo only make sense.
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