Chiefs-49ers Super Bowl Draws Betting Increase Nationwide
Sunday’s Super Bowl saw the biggest market, Nevada, increase its handle from last year while emerging markets such as New Jersey and Pennsylvania saw their Super Bowl betting handle increase dramatically.
Super Bowl 54 featured the Kansas City Chiefs beating the San Francisco 49ers 31-20 thanks to a huge fourth-quarter comeback engineered by Super Bowl MVP Patrick Mahomes.
But the bigger story for the American sports betting scene is how much NFL betting action the event generated across U.S. states that have implemented sports betting programs since the U.S. Supreme Court overturned the decades-long federal ban on sports gambling in May 2018.
Super Bowl Betting Handle Totals
Here are Sunday’s Super Bowl 54 handle totals by state, where available.
Nevada Super Bowl Betting Handle
Fresh off reporting a record $5.9 billion handle for 2019 in total, Nevada appears on its way to continuing its reign as the king of U.S. sports betting for at least one more year. Nevada sportsbooks collected $154.7 million in Super Bowl bets this year compared to $146 million worth of bets made on last year's game, according to a press release distributed Tuesday by the Gaming Control Board.
Nevada’s handle was the second best in its history, trailing only the 2018 game between the Eagles and Patriots. That means Super Bowl 54 saw 5% more action in Nevada than last year despite the growing number of states that offer sports betting.
Super Bowl Betting Handle 2019 vs. 2020
|2020 (SB 54)||2019 (SB 53)||Change|
New Jersey Super Bowl Betting Handle
New Jersey sportsbooks experienced a huge leap in action this year. New Jersey bettors accounted for a sharp rise in 2020, over 55% from the $34.8 million in handle New Jersey gamblers place in bets on the Super Bowl last year to $54.2 million wagered by gamblers for the game in 2020, according to an Associated Press report.
Pennsylvania Super Bowl Betting Handle
Meanwhile, the Pennsylvania Gaming Control Board reported Tuesday that preliminary figures show $30.7 million was wagered in the Commonwealth on Super Bowl 54. That number perhaps displays just how quickly Pennsylvania sportsbooks are growing since the state began allowing online betting in May 2019.
After all, Pennsylvania's Super Bowl 54 handle of $30.7 million nearly matched its entire monthly handle figure from the prior year of $31.5 million when the state's only betting options consisted of six retail outlets. But this year patrons had the option of a dozen retail locations and, more important, eight online sportsbooks.
Mississippi Super Bowl Betting Handle
Mississippi led the way among the rest of the states that reported specific handle figures generated by Super Bowl 54, according to the AP report.
State regulators in Mississippi reported $6.7 million worth in total bets made on this year’s game. That was more than 43% higher than the $4.67 million bet on the game last year.
Iowa Super Bowl Betting Handle
In its first year of Super bowl betting, Iowa saw over $6.5 million in handle, state Racing and Gaming Commission Administrator Brian Ohorilko told Gambling.com. Exact revenue figures were not available but it's likely that Iowa sportsbooks lost money in a state where the Chiefs are very popular.
Rhode Island Super Bowl Betting Handle
Meanwhile, Rhode Island's $5.5 million in Super Bowl handle was off last year's mark, perhaps because the game didn't feature the area's favorite NFL team, the New England Patriots. Last year, when the Patriots defeated the Los Angeles Rams in Super Bowl 53, Rhode Island’s handle was $6.5 million.
West Virginia Super Bowl Betting Handle
In a state which only regained online betting at two of its facilities last week, West Virginia sportsbooks took in $3,896,730 in Super Bowl bets; no hold or revenue numbers were available. Randy Burnside of the West Virginia Lottery told Gambling.com that the handle figure was up about $1 million from last year’s total.
New Hampshire Super Bowl Betting Handle
New Hampshire's $2.3 million on the Super Bowl was the first time the state could reap the benefit of America's biggest single-day betting event. New Hampshire's sports betting program began Dec. 30.
Delaware Super Bowl Betting Handle
The next biggest Super Bowl handle came in Delaware, where $2.1 million in bets were made on the game. According to Forbes, Delaware's 2019 Super Bowl handle was $2.2 million.
Oregon Super Bowl Betting Handle
Oregon bettors nearly equaled Delaware's mark during its first run at the Super Bowl with almost $2 million in Super Bowl 54 handle. Oregon launched its sports betting program via a single state-run betting app in October.
Arkansas Super Bowl Betting Handle
Arkansas public radio station KUAR reported that the state took about $705,000 in Super Bowl bets at its three retail locations. Arkansas has no mobile sports betting.
Some States Do Not Report
Indiana sportsbooks, as well as those in New York and New Mexico, did not release Super Bowl-specific handles or other related figures (the latter three states have no mobile betting options). State regulators in Indiana told Gambling.com that those figures would be part of the monthly handle reports for February, which will not be out for several weeks.
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