Scientific Games Acquires Authentic Gaming, Expands into iGaming

Scientific Games Acquires Authentic Gaming, Expands into iGaming
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Scientific Games, one of the top partners for online casinos for technological purposes, has acquired Authentic Gaming.

What’s In The Deal

Authentic Gaming, a Malta-based company, is a leading provider of “premium live casino solutions”, according to PR Newswire. The company had made quite a reputation in European markets, working with Entain, 888, Betway online casino, and more.

As mentioned, Scientific Games has always been a go-to in terms of technology for online casinos, but now with the acquisition of Authentic Gaming, it has broadened its portfolio even further in the space.

With the iGaming market continuously expanding in the United States, Scientific Games has continued to make strides in investing in moves like this to become a leading game company.

According to PR Newswire, live casino play makes up 30% of the iGaming market.

Getting into Live Casinos

Live casino offerings are a product that separates some online casinos from others.

Before this move, Scientific Games was never part of the live casino space, but now, they can be virtually responsible for managing an entire game library for an online casino.

"We are thrilled to have Authentic Gaming join the Scientific Games family and expand our premium product portfolio as we execute on our vision to become the leading, cross-platform global game company. The collective power of Authentic, our proven Table Games titles and our OpenGaming platform allow us to capitalize on a growing U.S. market opportunity with our unique omnichannel approach." Barry Cottle, CEO of Scientific Games, said in a press release.

How It Affects Scientific Games

"As a result of welcoming Authentic to Scientific Games, we will be uniquely positioned to continue to excite and entertain players to capture both the growth opportunities that exist within Live Casino and the convergence of players globally across digital and land-based channels by providing leading immersive experiences. We are excited to work with the talented team at Authentic to enhance our iGaming proposition for both operators and players,” Dylan Slaney, CEO of iGaming at Scientific Games, added.

Jonas Delin, CEO and founder of Authentic Gaming also added his thoughts on the transaction adding, "Scientific Games' leading position in the U.S., their focus on quality games content and market-leading iGaming platform make them the ideal home for Authentic to expand our footprint in the U.S. and European markets. Our proven technology and live dealer platform is ready for scale and now, as part of Scientific Games, we are able to embark on our studio expansion and game diversification strategy in full force."

Delin concluded his thoughts by saying, "Our strategy is driven by a relentless focus on delivering premium quality live dealer content where attention to detail, customer customization and innovation are the cornerstones that our unique live dealer games are based on. This partnership will propel this mission and be a game-changer in the fastest-growing segment in the gaming industry.”