William Hill

William Hill Review


This UK brand got started in 1934. Today, William Hill is one of the most recognizable and trusted bookmakers around the globe. With millions of customers, this brand takes sports betting to the next level with various ways for people to bet on sports.

William Hill has spent the last eight decades establishing betting operations throughout the UK. They’ve broadened their offerings over the years with new ways to bet, like their online Sportsbook, telebetting call centers, self-service in-store terminals and mobile apps that even feature casino games.

Having expanded into eight countries, William Hill is a global brand. They’re licensed to offer online betting and gaming to customers in Spain, Italy, Australia and the US. Despite all this overseas expansion, the UK remains the top market for William Hill. The UK market makes up more than 80% of their business.

This ground-breaking brand has been an industry leader for more than 80 years. Introducing innovative offerings that changed the global direction of betting. And as sports betting takes off in the US, William Hill has a growing presence we’re all interested to keep our eyes on.

William Hill US

Following its 2012 buyout of three Nevada-based bookies, William Hill entered the US market. This acquisition made them the biggest sports betting brand in Nevada. Since the federal ban on sports betting was overturned by the US Supreme Court in 2018, William Hill has expanded into almost every state that has legalized sports betting.

William Hill now offers brick and mortar operations located inside casinos all around the US. These sportsbooks offer betting on a full range of the major US professional sports. That includes events happening in football, basketball, baseball, soccer, auto racing, boxing, mixed martial arts and more.

In states where possible, William Hill has introduced online sportsbooks and sports betting apps. Online sportsbooks provide all the capability of brick and mortar locations. Customers can register an account and place their bets from the convenience of their desktop, tablet or mobile device.

If what they’ve been able to do in the UK and beyond is any indicator of what William Hill is capable of in the US market, we can expect great things. They’ve already proven they can roll out new operations where sports betting hasn’t even really begun to scratch past the surface.

What does William Hill Offer?

William Hill provides a variety of ways for customers to place their bets. They have retail betting shops throughout the UK, taking bets over the counter and at the self-service terminals in-store. Although the brand has released online and mobile platforms, their betting shops are still the company’s top revenue producer.

William Hill is also the leading online betting and gaming provider in the UK, Italy and Spain. Online betting allows customers to access the odds and send their bets at any time and any location. With its online sports book and betting app, William Hill is able to reach millions of customers to take their bets.

Here’s what William Hill has to offer:

  • UK Betting Shops are a familiar sight on the streets of London. These retail sports betting stores can be found throughout London and many other locations in the UK. Customers can place their bets over the counter with staff or with the self-service terminals.
  • Self-service Terminals are found at betting shops found throughout London and elsewhere in the UK. These terminals provide customers all the same betting options that can be offered at the counter but in a way more user-friendly interface.
  • William Hill Sportsbook is an online sports betting platform that provides a space to place bets on sports for millions, reaching customers located in the UK, Italy and Spain.
  • William Hill Sports Betting App has the very same betting features available at the online sportsbook, plus many casino games you can wager on.

US William Hill Sportsbook is a sportsbook that customers in US states where it’s legal (New Jersey, Nevada, Rhode Island, Delaware, Mississippi, West Virginia and Pennsylvania) will be able to access. In Nevada and New Jersey the sportsbook can also be accessed online.

US William Hill Sports App lets you have the William Hill online betting platform in your pocket and is available to customers in New Jersey and Nevada.

William Hill NJ Betting -

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  • In-play betting
  • 3 different odds formats
  • Strong selection of banking options
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